Creative Development

Discover How To Perfect Creative Executions For Mobile Advertising

When it comes to creating compelling mobile ads, there's a science to it.  But, that's not to say it can't be learned.  The team at Mojiva has extensive experience in not only media and mobile advertising, but also creative development and execution.  

But to make it easy for advertisers, we've put together a simple guide to follow when it comes to developing mobile advertising creatives.  And, it's as simple as 1, 2, 3.

1. Copywriting.
The message you are communicating is the most crucial element of creative development for mobile advertising.  This will entice your target audience to click on the ad and find out more.  However, one common mistake advertisers make is trying to squeeze in as much information as they would on a online execution.  

Because mobile advertising is such a on-the-fly type of media, you only have a few seconds to grab your audience's attention and draw them in.  By keeping your word count to a range of 5 - 10, you will be able to keep it simple and engage them with ease.  If you're thinking, "there's no way I can keep my copy to that word count!" just remember, you have an entire landing page to explain in detail what your brand, product or service has to offer.  

2. Design.
If you are designing a display banner for mobile, keep imagery and color palettes simple.  It all comes down to directing the user's eye most effectively so they know exactly where to look and what you want them to do.

3. Implementation.
Once you have set your campaign live with your mobile ad creative, monitor it through your analytics dashboard.  If you aren't confident that the previous two steps are correct, conduct a split test on your campaign.  Use a simple version of the creative following the above recommendations and then also use your preferred creative.  You'll likely discover that the CTR is higher on the more streamlined version.

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