Extend Your Reach Over Time

The staggering growth within the mobile industry can be attributed to the exponential use of smartphones and tablets globally, as well as an increase in advertisers extending campaigns into mobile. One of the more successful mobile advertising strategies is to plan ahead and start with a campaign that can grow over time without overextending your resources.

If your clients’ campaign is centered around a business-to-business model and focused on a Cost Per Lead strategy, mobile advertising provides the perfect economy of scale, as the ROI increases as the campaign grows.

The same economy of scale applies to business-to-consumer ad campaigns as the amount spent as the campaign grows decreases the cost-per-sale associated with the campaign.

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